As I am going to explain to you in this essay, the representation of products and people in advertisements has changed dramatically. I can successfully reach this conclusion by looking at two adverts in particular, one advert made in 1945 and one on the Weetabix website from 2003/2004. By comparing the two 'Weetabix` mediums I hope to prove that advertising companies have changed their strategies over the last 59 years to suit the relative circumstances. Both the print and broadcast media that I am comparing have very similar target audiences, they are targeted at 'housewives with children`and this is shown by many creative devices used by Weetabix.…
