I was asked to produce a marketing strategy for a new or existing product. I have decided to do a new product. In the production of this product, I have been asked to investigate the following;
- How the strategy is based on the principles of marketing
- Use sources of primary and secondary marketing information
- Analyse the impact of the external environment on your marketing decisions
- Analyse the marketing context and decide on an appropriate strategy
- Develop a coherent mix of strategies to meet consumer needs
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