Recognizing cultural differences when you write or speak with someone from another culture, you encode your message using the assumptions of your own culture. Members of your audience decode the message relating to the assumptions of their culture. So your meaning may be misunderstood. The greater the difference between cultures, the greater the chance for misunderstanding. Cultural differences are listed in four categories: Contextual, Legal and Ethical, Social, and Nonverbal.
Cultural context is the pattern of physical cues, environmental stimuli, and implicit understanding that conveys meaning between members of the same culture. High context cultures encourage lengthy decision making, concentrating on everything detail, and avoids confrontation and debate.
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