Marketing
The marketing function of organization responsible for ensuring customer orientation and marketing is particularly important in assessing the internal competence of organization. The marketing can be defined as the process of identifying customer needs, developing products and services that meet these needs and producing, pricing and distributing such products and services to clearly define target market.
Darren's got a problem, which was marketing and promotion. Because in general people didn't want to buy music they had not heard. There are major labels used their established relationship with prominent radio stations for tremendous leverage in getting new music played on prim time programs. Music was a fashionable business and sales were heavily correlated to good timing. These companies spend to much money on marketing and promotion. It very difficult for small label to use a major distributor the large order requirements and risky payment policies.
The small company does best in marketing that is stable for its products. A small business that must continually move into new markets has picked wrong products. …
