How can multi-million dollar companies make themselves larger than they already are? Simple, they merge with another giant to make a super giant. Sounds easy, but it doesn't always work out profitable. January 2000 was the month of one of the biggest mergers between two large-scale media companies, America Online and Time Warner. Was a merger the best move for Steve Case of AOL and Gerald Levin of Time Warner? Or will it fail and both super powers will be laid to rest?
Before merging with AOL, Time Warner was a powerhouse in itself. It owned such companies as CNN, Turner Broadcasting, Home Box Office (HBO), Time Inc., Time Warner Cable, Warner Brothers, and New Line Cinema. It was a very profitable corporation, but it lacked a company on the Internet front. Its motion picture companies were holding their own. Warner Brothers and New Line Cinema were both considered in the top eight motion picture companies in 2000 in both the domestic and foreign fronts. …
