INTRODUCTION
<Tab/>What was it that caught your eye? Was it the swimsuit issue? Was it the great analysis and live updates on the NFL draft? Was it that you too, could be sitting next to Dan Patrick or Stuart Scott hosting Sports Center after winning the "Dream Job" contest? Are you a fantasy "nut" that can't get enough information that might just win you that coveted title of "Champion" in your fantasy league? In this paper, I am going to compare and contrast how ESPN markets itself online and in print media via their self titled magazine to target a very specific audience.…
