All areas of commerce and communications use the graphic arts. Graphic artists include two groups of visual communicators: illustrators and graphic designers. Illustrators create the entire spectrum of commercial artwork for reproduction, and graphic designers create all types of visual communication in print and digital Media.
As experts in their fields, client must communicate their needs and objectives to graphic artists in terms of the product and the market. The artist and client discuss the design problem in terms of possible solutions, fees, usage, and contract terms.
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