Direct mailing and personal selling benefits have many similarities and differences. Direct mailing benefit is that it allows you to concentrate on specific individuals that are interested in specialty greeting cards. Time management is more efficient because you are sending advertisements and messages to people that are already interested. You may also put the benefits of buying from your company on the advertisement or brochure. It lures the customer into calling you to find out more about the company and product. You can also showcase visual samples and testimonials for the company. …
