I have discovered two major issues that Non Stop Yacht S.L. will have to deal with. These issues are:
* The financial projections are set too high
* We have more attention focused on web-based customers instead of direct/walk-in customers
The reasons for these issues are:
* By focusing just on web-based customers leaves the direct/walk-in customers available to the competition. We need to tap into both the web and direct customer market to be able to meet financial projections
* Sales will not be able to have sufficient increases without an emphasis on gaining direct customers.
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