The advertisement for this Åoréal Paris' hair product persuades young, white adults in college to purchase the product through the use of sexual suggestion which is an effective strategy. The target audience is led to expect sexual attention from the opposite sex though the use of this product. This advertising tactic proves that advertisers use many levels of psychological stimuli to manipulate potential consumers into desiring the products.
The advertisement covers two magazine pages with the intent to capture the reader's attention. Nothing distracts from the ad, forcing th…
