Three Takes on NPD
Global Product New Development(NPD): whether you want to chase emergin markets, source leading-edge technology or just achieve economies of scale, the world-view of new products looms as one of the top challenges foe most manufacturing companies today. The following are the three case study hosted by practitioners and researchers of gobal product marketing team at The Rochester Institute Technology's New Product Development Forum.
Xerox:
Speaker from Xerox emphasized how common goals are central to any multinational team. The first vital step - of achieving consense…
