Money has always been important in politics. However, over the years, money has been relatively downplayed, leading to the question: exactly what role does money play in the election of the president? The reality is that while presidential elections today rely on money to a considerable extent, money does not necessarily determine the final outcome of elections. More specifically, as time has progressed, the role of money in presidential elections has gone on a general decline, and other factors, such as the understanding of issues, incumbency, and charisma have increased in importance.
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