CONCLUSION
Joel Dean suggests that profits are not merely an objective; they are in fact, the very reason for the existence of the business enterprise. (Hill, 1989)
The statement alone opens discussions regarding the existence of a firm. For Example, A charity shop, by it's very nature, does not thrive on profit as a means of existence, rather, it relies on the generosity of the general public, therefore it would be fair to suggest that the objective of most charity shops is social benefit.
The nature of a business, its size, location and management model will all together determine the route to which the company wishes to follow, thus the objectives it will set. When looking into any business, large or small, one will see that, no single decision is clear, there are many clouds surrounding the smallest of decisions and so the analysis of firms, and in particular the objectivity of a firm cannot be made in black and white, there is simply to much about the organisation, macro and microeconomics, politics and social factors to consider, all of which are ever-changing.
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