Public Relations is a vital part of a comprehensive marketing program. Every company, whether large or small, should have a PR group in place for unanticipated moments. PR should also be used on a regular basis and partnered with other marketing and advertising essentials. This paper will describe three major companies that have effective public relations.
Introduction
Public Relations adds power to your overall company image. When major magazines write about your company, this provides a different type of credibility and stature that can improve and clarify your audiences' perceptions of your company. One mention in the media can often be worth more than many placements in a newspaper or on television. And the best thing...It is FREE!
Public relations is an essential part of a company. Not long ago, public relations was not even part of an organization. …
