Pay per click (PPC) advertising lets you target potential customers actively searching the web for the products or services you offer.
It's a form of internet advertising where advertisers only pay when users actually click on an advert to visit their website. Such adverts are called sponsored links or sponsored adverts. They appear in a column to the right of or above the 'natural' or organic results on search engine results pages.
When users search the internet for products or services via a search engine, the words they use - known as keywords - set both the natural or organic search and PPC results processes in motion.…
