Chips like this are extremely small and cost very little. In addition, they can be put into anything. Many of the devices connected to the Internet will be Internet-enabled appliances (cell phones, fax machines, household appliances, hand-held organizers, digital cameras, etc.) as well as traditional laptop and desktop computers. Information access will be directed to digital objects of all kinds and services that help to create them or make use of them.
The success of the Internet in society as a whole will depend less on technology than on the larger economic and social concerns that are at the heart of every major advance. The Internet is no exception, except that its potential and reach are perhaps as broad as any that have come before The Web is intrinsically a global medium. Consequently deciding how a Web site should express potentially culture specific content to worldwide visitors is an important consideration in Web site design. Contemporary thought in marketing recognizes that trust is a critical factor in relational exchanges between consumers and service providers.
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