1.0 Executive Summary
This marketing plan that is being developed for TCL Computer Technology Co. Ltd is meant to distribute RUIXING series personal computers at 2004.
How to get competitive advantages? How to distribute a kind of new products and get the largest market share? How to establish brand awareness? This marketing plan will solve these problems that must be faced by modern marketers. TCL can get benefits from well handle these problems and RUIXING series personal computers should be distributed successfully.
In this marketing plan, we will analysis the situation first, and then we will analysis the strengths, weaknesses, opportunities and threats. Base on above analysis result, we will set the financial and marketing objects of RUIXING series personal computers for 2004. According these objectives, we will push product, pricing, placing and promotion strategies. But every rose has its thorn. We must regarding costs, time, competitors and contingencies when we operate the 4P strategies.
In short, the RUIXING series personal computers should get well performances, TCL Computer Company should increase its market share, establish brand awareness, a higher level of customer satisfaction and other benefits.
…
