<Tab/>Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail, also called e-tail, occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market. All e-retailers, however, operate in a similar manner.
<Tab/>A customer (consumer) visits an online business at the Web equivalent of a showroom: the electronic storefront. An electronic storef…
