Introduction
If one looks at the UK Governments campaigns on energy efficiency and consumption over the past thirty years it could be argued that that these campaigns have been initiated due to 'knee jerk' reactions from political events of the day. There had been no pre-planning or thought given to 'what if' scenarios regarding energy efficiency or consumption.
It could also be argued that this is not the case with the current UK Government's stand on using energy efficiency to reduce national energy consumption with a long term goal to reducing carbon emissions.
Campaign History
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