"In 1750 BC, the code of Hammurabi made it a crime punishable by death to sell any thing to a child without first obtaining a power of an attorney. Now selling products has become business as usual."
Advertising is all around us from the day we are born to the day we die. Advertising is a way in which companies are able to introduce products to the market and it also gives us (as the consumer) a chance to explore the never ending myriad of products available.
Within advertising there is a major growing concern in relation to the marketing ethics where children are concerned. Spending billions of dollars a year on products, children are becoming not only the world's greatest consumers but also the world's most targeted individuals for marketing purposes.
Some believe that although the child is young and impressionable, there's nothing wrong with advertising to children. Others believe that advertising to children is a form of exploitation, believing that children are vulnerable and naïve. It all comes down to choice. This debate is an on going one, with 'tunnel vision' views from either sides, here we explore the possibilities and ethics of advertising to children.
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