The single most important problem faced in cross-culture communications is ignorance. Interacting with foreign nationals is a tricky business. The road is paved with shortcomings, potholes, roadblocks, and signals misinterpreted by the other side. So how do we deal with this dilemma of international communication? We must know our target audience. The focus of this paper will be involved with Customs and Courtesies, approaches in business, and culture awareness. I will tailor this discussion from a Middle East perspective, for all these communication issues that you will find thru out the world, the problems are alive and well in the middle east. Being a Special Forces soldier for the last twelve years and training thousands of their troops, interfacing with several of their government officials, and conducting business for goods and services in nineteen of these countries. …
