The Vermont Teddy Bear Company was founded in
1981 by John Sortino. He started this business by selling
hand sewn teddy bears that he himself made and sold out of
a pushcart in the streets of Burlington, Vermont. Until
1994, Vermont Teddy Bear Company was very successful
and very profitable as a small business industry.
The corporation had created many challenges and
John felt his entrepreneur days had come to an end and he
had recognized that the future success of his company was
dependant on a transition to a professionally managed
organization. The company took on a new CEO…
