Recommendations
·To be hyper efficient in the manufacturing and marketing for recreational and competitive water sports enthusiasts.
·Élan should strengthen its balance sheet; they are burdened with too much debt at this time.
·The company has to improve its brand image or reputation by focusing more on their customers needs.
·They must reinvent the value chain to lower costs, and to better their product.
·Should establish stronger dealer network than its rivals.
·The company must be able to invest in research and development to stay on the leading edge of their competitors.
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