Understanding the cross cultural differences an organization can have a wide picture of the environment that wishes to expand. The effective "know how" can help the organization develop the appropriate work, advertising, promotion, and sales environment in a subsidiary abroad, of for expatriate employees inside the home country. Most of the times, the adaptation, in a new cultural environment can create confusion, anxiety, frustration, or even depression. The debate wherever companies should design personnel policies and reward systems around cultural values has been listed in many strategic management books. Currently, many "forward thinking" companies tent not to, because of their concern in stereotyping certain cultures. Instead, those companies have decided to "reengineer" themselves which involves an attempt to chance their culture usually to a team orientation. The importance of cooperate culture between the counter foils of the firm is inestimable. I t will be an extremely flexible culture, able to decode, analyze and assimilate any other culture or sub-cultures in a very short period of time.
In business today, an advanced knowledge of linguistic and cultural differentiations is not just useful, but the key to a successful future in a global business environment.
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