Recommendations and Conclusion
There were only a few things that I would recommend to improve this site. First, I would increase the size of the logo. The logo which is located in the top left corner of the screen is rather small and tends to blend in with the rest of the text and background. I would also increase the size of the text on the left side navigation column.
Overall, I think that the site accomplishes its goals to promote the store, answer questions of customers, and of course sell products. I feel it has an excellent website design and that the content, navigation and usability were well organized and user friendly. The site itself serves its purpose as an information resource and offers a wide range of products by combining online shopping with strengths of retail stores. Bricks-and-mortar business is what got them where they are today, but I feel that bricks-and-clicks is what will sustain them in the future.
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