Trends get old fast and marketers must keep up." said Cindy Haapanen, President of BCAMA. "Vision has a long standing history of success ". Trends Get Old Fast. Keep Up. The importance of suitable business plans in running a company or organization is indisputable. They provide tactical financial projections and expenses needed to run the business. But there is additional planning that companies can undertake to help with future success. These long term, or strategic, plans are visionary, and they define a business' future development by identifying specific growth initiatives for the comp…
