Effective marketing makes certain that a company's products are in line with what the consumers' needs within a ever changing environment. It is very important to observe these changes regularly and undertake programs of action geared to adapting the company's response to them.
A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are part of a company's marketing process but is external to the organization. …
