Conclusion
A renowned brand that has since become a household name to many, F&N has established itself as a leader in the Food & Beverage arena in Singapore and Malaysia since the 1930s. Beyond soft drinks, it has successfully ventured into beer brewing, glass manufacturing as well as producing, marketing, sale and distribution of dairy products such as milk drinks, ice cream, isotonic and Asian drinks, while building more and more reputable brands well recognized in the region.
F&N should position themselves as a preferred supplier. They should use logistics as a cornerstone of the marketing strategy for growth. They need to understand what customers expect, how well the competitors perform and how well they operate.
Market and customer needs are constantly changing. Therefore, F&N must constantly work to improve service, reduce time and reduce costs as the customers require.
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