Within this essay I will give my opinions on the statement, 'Companies do not have to be ethical, they are guided by the law; business ethics is an unnecessary consideration.' I will investigate two different organisations' responses to this statement in marketing and identify some other ethical issues. I will also analyse ethics within the marketing mix.
Ethics, in the broadest sense of the word, is rising to the top of the corporate agenda. Scarcely a week goes by without a leading company coming under attack, rightly or wrongly, for alleged unethical business practices whether it's Shell UK dumping it's oil in the North sea or McVities, the biscuit manufacture, use of fish oil from sand eels. Some of these scandals have made international news, such as the case of Union Carbide's plant in Bhopal, India, which negligently released toxic, fumes killing 25,000 people.
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