CONFORMITY
SOCIAL INFLUENCE
We all have a strong sense of wanting to be like (and to be liked by) other people, and to do what we are told. These issues all relate to social influence which "involves the exercise of social power, by a person or group to change the attitudes or behavior of others in a particular direction" (FRANZOI 1996)
2 common kinds of social power are<Tab/><Tab/>Conformity
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