PR Campaign Strategy for Riordan Manufacturing
With the use of public relations tools, Riordan Manufacturing has created the following tactical plan to address the closing of the Pontiac site:
Event Planning
Riordan realizes that the closing of this facility will have a lasting impact on our employees, their families, and communities. Therefore, several communications events have been scheduled to inform and address all of those affected by this decision.
* Announcement Meeting - All employees at the Pontiac site will be required to attend a 3:00 p.m. meeting where they will be told that…
