. This ad would not be found in Men's Health or GQ and in its place, men would find advertisements for products that they would find useful for personal hygiene.
It is no question that advertisers put much thought into every detail of ads that affect the potential success of a particular product or service. The placement of the ad is as important as the technique used to convey the message to the target audience. Advertisers have to carefully choose where the ad is going to be placed and they must also pick a specific targeted audience in order to have a successful outcome. The advertisers responsible for the Caress ad created a sensual atmosphere with an allusive catch phrase targeted at the women readers of the In Style magazine. Its accomplishes the task of catching the reader's attention and making them want to Caress, before they dress.
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