"The flapping of a butterfly's wings in Brazil may make the difference between calm weather and a tornado in Texas next month."
(Gleick, 1987).
In a shrinking world, enabled by technology and typified by increasing degrees of integration across industries and regions, relationships are stronger and the cascading effect of a small change is enormous in terms of both magnitude and speed. In such a scenario where the future is unpredictable and the environment turbulent, the postulates of traditional strategic thinking become increasingly anachronistic. …
