The key publics that BP should take into account are as follows:
<Tab/>Environmental Groups
<Tab/>Consumers
<Tab/>Investors
<Tab/>Media
<Tab/>Government/Regulatory Authorities
The diagram below (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the assortment of communication channels used to reach key publics is somewhat diverse.
Whilst consumers and investors are perhaps most likely to be the primary focus, these two groups are highly i…
