4. Conclusion
As has been noted, Delixi has achieved noticeable success from the market. Obviously, the success should attribute to the functions of marketing concept, which guided Delixi to follow the principle of integrated marketing, accurately choose the target market, satisfy the customer needs at most extent. By doing so, Delixi grew to a strong competitive company and established considerable reputation in the electronic industry. Therefore, Delixi should continue to implement the marketing concept in order to achieve the greater success in future.
To combine the development of Delixi, marketing is therefore significant concept for the firms. Especially at present, globalization makes the competition more drastic than before. Consequently, market managers should learn more about the marketing concept and new marketing ideas in order to keep the competitive, so that their firms could survive for a long terms.
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