The primary role of advertising is to influence the brands consumers select. To get them to buy your brand, you need to reach them when they are ready to buy a brand.
Persuasion Theories in Advertising.
We are bombarded daily with a variety of communicative devices that attempt to influence our thoughts, behaviors, and attitudes in some way. The primary role of this advertising methodology is to persuade, to change the way we construct a certain meaning in our head. Persuasion is a very powerful tool in affecting our idea of how, what or who people should be.
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