What did I do?
I contacted a number of other ezine publishers and asked them to review my ebook. If they liked the ebook, I asked them to endorse it in their next ezine and they could keep a nice percentage of the profits made from any ebook sales.
Endorsements are one of the most powerful marketing tools that can be used to promote a product or service. An endorsement is simply when a person talks or writes about a particular product or service in a favorable manner and recommends that you buy it at the end of the endorsement.
The reason why endorsements are so powerful is because they come from someone that is trustworthy or who has developed a favorable reputation.
Most of these ezine publishers that I went into a joint venture with had developed trusting relationships with their subscribers, so I knew that if they endorsed my book to their lists, it would generate many sales.
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