A saying goes like this: Doing business without advertising and smiling sweetly to a beautiful woman in the dark is the same thing. Only you know what you are doing but nobody else does. That saying should be enough to make the point that advertising is necessary for almost any business (except illegal ones, of course). One of the primary objectives of any business firm is to sell the goods or services it produces. Advertising is the tool that is used by the business to persuade the potential customers to buy the product. Indeed, advertising is ubiquitous. …
