Conclusion
Skechers USA, Inc. made a wise business decision when it decided to acquire Johnston & Murphy Inc. Doing so virtually guaranteed that Skechers would have a bigger market share of footwear by targeting an older, more conservative clientele, while still being able to pursue its current marketing and publicity campaign with its younger, trendier market. Several HR policies will be added or changed to help drive desired behaviors and accelerate the merger of two very different company cultures. A more flexible workforce will be created that takes advantage of virtual teams and responds to the company's growth goals in a global marketplace. Mentoring and diversity training programs will be instituted to help employees share knowledge and understand the advantages of bringing together different cultures and backgrounds. Rewards and recognition programs will be established to drive and reinforce the desired behaviors needed for the merger to excel. Successfully integrating the two unique cultures, and paying attention and addressing the diverse needs of the combined group will ensure its success in the future.
…
