I have also learned that exporters will have to engage in this countrtrade technique from time to time to gain access to international markets.
Countertrade I have learned has changed from being just simple trading of goods and services for other goods and services, countertrade has evolved into a diverse set of activities, according to our text, which include barter, counterpurchase, offset, switch trading and payback, which I mentioned earlier in this paper. Many countertrade deals I have learned involve not just one arrangement that I have mentioned, but elements of two or three.
If a firm is unwilling to enter a countertrade agreement, it may lose an exporting opportunity to a competitor.…
