Women grapple with their perception of a ideal body because of society's imposed ideals. Women traditionally take on the submissive role and exist solely for the purpose of the male sexual fantasy. The Milk advertisements exemplify a stereotype of women in our society. To promote a product such as milk, the advertisers play on the fears of women as well as their need to be accepted by men to spark a consumer interest. One of the ways that advertisers depict gender roles is through the use of a famous female model. Models generally have 15% of the national average body weight distribution,…
