All new stores hope to prosper to greatness and have their name known by all, but no other speciality store has achieved so much fame and recognition than that of Neiman Marcus. "The Dallas based Neiman Marcus store, one of the world's best- known specialty retailers, operates 35 stores nationwide." ( Comfort and Joy, 1). Neiman Marcus was funded by Herbert Marcus and later the legacy was passed on to his son, Stanley Marcus, who explains his interest in the store by saying, "Specialty stores provide the excitement that department stores as a whole don't provide."…
