Television is widely known to represent and reinforce the mainstream ideology of contemporary western culture: patriarchy. While television representations of women have changed greatly in the last twenty years alone, in order to accommodate the changing role of women in society, one is led to ask how much the ideology has changed behind the post-modern representations of women. The television genre of soap operas is often criticized for offering stereotypical and unrealistic images of women, which confirm women in their subordination (Brunson, 1997). …