Chaos in the skies - Airlines Pre and Post 9/11 Week 5
Q1. Analyse the business environment pre 9/11 and post 9/11 - how have the opportunities
and threats changed?
Analysis of business environment pre 9/11
Opportunities
* Ageing population (retirees). Capture the ageing market
* Technology (bigger jet engines and aircraft allowed for more long haul flights and more passengers)
* As a result of deregulation the Open Markets policy (removed barriers to entry, freedom of routes and airlines could set prices inline with market demand. FSC carriers merged to remain competitive).
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