11/19/2004
Karin Bean
CSI 253-74DCE
Assignment IV
FACTORS CONTRIBUTING TO A WEBSITE'S SUCCESS
A business has to understand consumer behavior; advertise and target the right group of consumers; foster customer loyalty; provide excellent personalized customer service and maintain a dynamic website.
Understanding consumer behaviors assists businesses in choosing the appropriate marketing and advertisement strategies. Consumer's behavior is influenced by environmental factors such as social variables, (friend's family members, coworkers and the current trend), cultural/community variables…
