Unilever's new mission is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
The mission forms an integral part of Unilever 2010 strategy and the new Unilever brand, building on the traditional strengths of the Unilever name is an expression of that Vitality mission. The new Unilever brand will start to appear on packs from July 1 and it is expected that the use of the logo everywhere will be complete by 2005, the year in which Unilever celebrates its 75th anniversary.
…
