CEOs have many interests and hobbies outside of work. Studies indicate CEOs spend quite a bit of time researching these interests through the internet. The hypothesis of this study is that internet is the most favorable media to reach CEOs compared to other media such as newspaper and television. This information can be extremely helpful to marketers who are trying to reach these CEOs, especially when budgets are tight. (Callahan, 2003).
Two recent studies on the "media consumption habits of top executives were done by Omnicom ad agency Doremus and Forbes.com. …
