Information technology has changed our life enormously. It creates fast and flexible means of communication and one of the best ways to get in touch with the audience is through advertisements. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase interest in their products. If one product is more appealing, advertisers work on launching a bigger and better campaign to make their goods appear to be better. A technique that has been used in lots of recent adverts is called…
