The Starbucks Coffee Company is a business that operates on the cutting edge of the latest consumer needs and trends. This innovative company, at just over 30 years old, can brag of lighting fast growth as well as sustained profit. Starbucks' success can be attributed to its winning recipe of organization, quality, skilled management, and its ability to get people to over pay for its products. Starbucks has enjoyed success with managing its business in the face of both external and internal factors because, it has responded accurately to rapid change, globalization, technology, and the…
