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BRIOHNY'S ASSIGNMENT
EXECUTIVE SUMMARY
"Macro environmental forces The larger societal forces that affect the whole
micro environment - demographic, economic, natural, technological, political and
cultural forces."
- Kotler et al
Macro environmental forces need to be studied by organisations as they can both
provide opportunities and pose threats.
The fast-food industry is a consumer service; two organisations that operate in the fastfood
industry are McDonald's and Hungry Jack's. McDonald's was chosen because it
is the primary operator in this market and holds the greatest market share.…
